About Us


We provide innovative, unbiased, and customized consulting programs to the private club industry.  We prepare our partners with data and recommendations to help them succeed by maintaining the highest level of quality, service and engagement to enhance the member experience.


WIT Hospitality is a membership consulting and marketing company founded by experienced professionals from the private club industry. We provide a first-hand evaluation and in-depth advice to our partners aimed at one major challenge confronting clubs today – enhancing the member experience.

Why WIT?

Our strategy is simple. WIT Hospitality conducts an unbiased evaluation of your club’s member experience, as it is perceived by them. We build a creative partnership with club management and leadership – as their advisors rather than high priced consultants – putting the needs of each club at the forefront of our programs.

WIT brings an innovative approach to quality assurance that goes beyond procedures and services alone – we focus on overall membership satisfaction, resulting in lower attrition, increased acquisitions, and higher revenue.

WIT focuses on one core initiative: enhancing the member experience


  • Gain valuable insight into the member experience
  • Monitor interactions of FOH employees and quality of amenities
  • Discover if members are consistently receiving superior service
  • Ensure staff compliance with Club goals and standards
  • Find the hidden reasons for member resignations
  • Identify why prospects may not be converting

We are much more than a secret shopping service – our advisors have a collective 60+ years of experience in the hospitality industry; private clubs (all departments); hotel sales and operations; food and beverage management; and membership marketing.

No matter what your objectives, WIT Hospitality is committed to supporting your efforts to ensure each member and guest finds quality, consistency, and relevance, in every interaction with your club. With a client-centric approach, our goal is to assist you to Anticipate, Adapt, and Succeed with the changing needs of your members.

Most important, we are committed to this mission for your club today, and into the future.